Accountability Plan

Our Performance - Mandate and Vision

As Canada's national public broadcaster, the establishment of metrics to track and assess the perception of our performance is essential to demonstrate our accountability to Canadians. The Mandate and Vision perception survey allows us to monitor how well Canadians believe our services fulfill the Corporation's mandate under the 1991 Broadcasting Act, as well as measure the performance of our programming with respect to quality, distinctiveness, and our ability to reflect and draw Canadians together. The report also includes vision indicators, which present the Corporation's role in fulfilling the vision of Strategy 2020. The data are collected via surveys conducted among representative samples of Anglophone and Francophone Canadians.(1)

The 2016-2017 survey results and highlights follow. Each result represents the percentage of Canadians who gave CBC/Radio-Canada top marks (i.e. 8, 9 or 10 on a 10-point scale). For those interested in more detailed results, they have been published in an interactive dashboard on our corporate website.

Overall, the perception of Canadians towards CBC/Radio-Canada in 2016-2017 remained positive. Key highlights compared to last year's results are as follows:

  • The top three perception scores show that Canadians continue to strongly believe that CBC/Radio-Canada's programming is of high quality (68%), reflects regions of Canada (66%) and is informative (65%);
  • Our regional indicator, reflects my region, recorded a statistically significant increase of 3 points to its highest result (46%), indicating that more Canadians than ever strongly believe that CBC/Radio-Canada's regional content reflects their community; and
  • Four indicators saw a softening in perception compared to a year ago and recorded a statistically significant decrease of 3 points: covers major issues in a fair and balanced way (55%), is enlightening (54%), reflects a diversity of opinions (51%) and reflects my culture (43%).

RESULTS – Percentages of Canadians who gave CBC/Radio-Canada top marks (8, 9 or 10 on a 10-point scale) (1)

Self-Generated Revenue

(1) Source: Mission Metrics Survey, TNS Canada (1,000 Anglophones and 1,000 Francophones per survey). Surveys are conducted in fall and spring each year.