CBC/Radio-Canada is at an important juncture and we need a new financial model to support culture in Canada. While CBC and Radio-Canada outperformed the conventional TV advertising market this year, the long-term prospects of the advertising market remain a concern. Advertising revenue from conventional TV will continue to be under pressure in the long run as advertisers continue to shift money to the big digital players and the competition for quality content around the globe remains fiercer than ever.
CBC/Radio-Canada needs to build its future on strong, stable and multi-year funding to be able to serve the interests of its audiences and support Canadian culture.
While the section below describes our current mixed funding model, we believe an ad-free model would help us better achieve our mandate and financial sustainability goal.