After a year of milestones, celebrations, reflections and transformations, CBC and Radio-Canada are starting the year on new footing: embracing digital changes, focusing on local news and stories and Canada’s diverse communities, and transforming our news and current affairs offering. Major changes to CBC’s The National will contribute to that priority. Radio-Canada also further propelled its digital shift, expanding and intensifying coverage of local, national and international issues.
Our priorities in 2018-2019 include:
- Digital and Multiplatform/Multiscreen: CBC will continue to pursue digital transformation through a multi-year strategy led by a focus on increasing audience reach and engagement and building a stronger relationship with Canadians through understanding their digital preferences and behaviours. Radio-Canada will evolve the most effective multiplatform offering, multiplying opportunities for engaging programs to satisfy the appetites of our various audiences. We will continue to grow ICI TOU.TV and ICI TOU.TV EXTRA. To increase engagement with current and future audiences, we will implement customized relationship marketing strategies based on audience insights, artificial intelligence (AI) and behavioural analysis.
- Events: CBC and Radio-Canada will continue to collaborate to build multiplatform signature events that bring Canadians together. The next JUNO Awards, New Year’s Eve broadcasts, Canadian Screen Awards and local elections will continue to be featured. Radio-Canada will also renew its Viva Culture holiday season programming late in the year, including perennial favourite Bye bye.
- Canadian Entertainment: ICI ARTV will renew its offering, aligned with new positioning, and with culture still at the heart of the channel’s mission. Radio-Canada will increase its regional, social and cultural programming and will build on 2017-2018’s focus on Canada’s Indigenous communities through more original content created and produced by Indigenous programmers and distributed across all platforms. CBC will continue to grow our audience on all platforms by offering high-performance dramas, factual series and documentaries that appeal to a wide range of audiences and by building on our strong comedy slate.
- Sports: On the heels of another sucessful year as the official Olympic and Paralympic broadcaster, we will continue to be a world-class home for high-performance and Olympic sports on traditional and digital broadcast. CBC will continue to nurture pioneering partnerships with Canadian sports organizations, and Radio-Canada will continue its digital offensive, leveraging all platforms to report sport news, share unique stories of Canada’s athletes and broadcast live amateur sport competitions.
- News and Regions: Radio-Canada will drive the news and current affairs digital shift, highlighting relevant content and leveraging innovative formats, while ensuring our product offering and platforms keep pace with evolving technology. We will also support Espaces autochtones to give its stories more exposure across all of our platforms and increase resources in Western Canada to enhance coverage of Indigenous issues. CBC News will continue to deliver quality storytelling and inform Canadians through fearless and independent reporting, increasing local service provided to Canadians by extending our coverage and impact, and improving our emergent digital storytelling, such as through Virtual Reality. CBC will complete the evolution of the newly re-launched The National as both a flagship evening newscast and a digital and social enterprise.
- Radio and Audio: CBC Radio will reach out to more Canadians across more platforms with relevant and meaningful content, and will build on the diversity of our offerings and showcase Canadian music through re-occurring high-profile events such as the JUNO Awards. We will consolidate our music, talk and podcast offerings on one platform to provide Canadians with a seamless experience. Radio-Canada will continue to deliver the digital audio strategy by offering high-quality on-demand audio content optimized for multiple devices and created in-house. It will expand the ICI Espaces autochtones radio show into a video version to be live-streamed on social media.
We remain committed to transparency and accountability and we will continue reporting on our performance.