Performance

Operational Indicators

2014-2015 RESULTS – ENGLISH SERVICES

English Services exceeded or met the majority of the targets set for its 2014-2015 key performance indicators.

For CBC Radio, the 2014 fall diary survey continued its recent trend of increasingly positive results. CBC Radio One and CBC Radio 2 combined to achieve a total audience share of 18.1%. CBC Radio One results are the highest fall share ever, while CBC Radio 2 results are the highest since the programming format change in 2008. These combined results significantly exceeded both the target and the prior year’s performance.

CBC Television’s six-day regular season prime-time audience share ended the year below target. Initial performance during the fall was consistently below the annual target, as a result of a decline in viewership of some returning programs and below-anticipated performance on new programs introduced during that time. However, during the winter season, audiences were consistently higher than those for the fall schedule, with popular new programs such as Schitt’s Creek, The Book of Negroes and X Company garnering notably high audience numbers. As a result of this mixed performance, actual results over the full year were below target.

CBC News Network’s audience share remained largely consistent throughout the entire year, ending the year within one-tenth of a percentage point of its target.

Our radio regional performance indicator ended the year just below target (5.1 million average weekly hours tuned compared to the target of 5.2 million). For local television, performance ended the year below target (although performance did improve as the year progressed), with year-over-year audience declines with the 5:00 p.m. and 5:30 p.m. telecasts being the most significant. These declines were not fully mitigated by increases experienced with the late-night telecasts.

Average monthly unique visitors to regional content pages exceeded expectations, driven by stories such as the Ontario and Quebec provincial elections, the Moncton and Parliament Hill shootings, and other regional content.

Similarly, CBC.ca’s number of monthly average unique visitors exceeded both target and the prior year actual results, driven by events of major international, national and local interest.

Subscriber levels on our specialty television channels ended the year with both CBC News Network and documentary achieving expectations.

Revenue for the year performed well and ended the year over target by more than 5%, driven in part by the success of events such as the 2014 FIFA World Cup Brazil, as well as a variety of miscellaneous non-advertising-related revenue items.

PERFORMANCE TABLE – ENGLISH SERVICES