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Annual report 2013-2014 Going the Distance

Senior Executive Team


President and CEO


Hubert T. Lacroix was appointed President and CEO of
CBC/Radio-Canada on October 31, 2007, for a five-year term. He began his mandate on January 1, 2008. On October 4, 2012, he was reappointed for a second five-year term.

As President and CEO, Mr. Lacroix is responsible for overseeing the management of CBC/Radio-Canada in order to ensure that Canada’s national public broadcaster can deliver on the various aspects of its mandate and continue to offer Canadians a broad spectrum of high quality programming that informs, enlightens and entertains, and that is created by, for and about Canadians.

Just prior thereto, Mr. Lacroix held the position of Senior Advisor with the Montreal offi ce of Stikeman Elliott, a law firm recognized nationally and internationally for its business law practice.

From 2000 to 2005, he acted as Executive Chairman of Telemedia Corporation and of the other boards of directors of the various companies in the Telemedia corporate structure. Before joining Telemedia Corporation, Mr. Lacroix was a Senior Partner at McCarthy Tétrault, another major Canadian law fi rm, for 20 years.

Mr. Lacroix received his Bachelor of Civil Law (1976) and his Master’s degree in Business Administration (1981) from McGill University. He has been a member of the Quebec Bar since 1977.

In addition, he has also been a Trustee of the Lucie and André Chagnon Foundation and is a Director of their private holding company.

Maryse Bertrand

Vice-President, Real Estate Services, Legal Services and General Counsel


Maryse Bertrand was appointed Vice-President, Real Estate, Legal Services and General Counsel for CBC/Radio-Canada on July 16, 2009, and began her duties on September 8, 2009. Ms. Bertrand is responsible for the real estate portfolio of CBC/Radio-Canada across Canada and abroad; the General Counsel’s offices in Montreal, Toronto and Ottawa; the Corporate Secretariat and the administration of the access to information and privacy laws.

Before coming to CBC/Radio-Canada, Ms. Bertrand was a partner specializing in securities law and mergers and acquisitions at Davies Ward Phillips & Vineberg (1981—2009).

Ms. Bertrand earned a bachelor’s degree with high distinction in civil law from McGill University in 1980 (University Scholar 1978 — 1980). Ms. Bertrand is a member of the Quebec Bar, which awarded her the distinction of Advocatus Emeritus (Ad. E.) in 2007, and a member of the Canadian Bar Association and American Bar Association.

Ms. Bertrand is Chair of the Board of ARTV.

William B. Chambers

Vice-President, Brand, Communications and Corporate Affairs


William B. Chambers was appointed CBC/Radio-Canada’s
Vice-President, Brand, Communications and Corporate Affairs, on September 15, 2008. Previously, he had been appointed
Vice-President, Communications, on January 15, 2003.

Mr. Chambers is responsible for developing and implementing a single, coherent, corporate branding strategy for CBC/Radio-Canada; for leading internal and external communications across the Corporation; and for formulating the overall strategic direction for the promotion and marketing of programs

He also oversees the Government Relations group, which puts forward the Corporation’s interests to Members of Parliament, and advises the President and CEO and his colleagues on these issues.

Prior to joining CBC/Radio-Canada, Mr. Chambers was based in London, England, where he was Managing Director, Europe, for Goldfarb Consultants.

Heather Conway

Executive Vice-President, English Services


Heather Conway was appointed Executive Vice-President of CBC/Radio-Canada’s English Services on September 26, 20131.

Since December 2013, Ms. Conway has been responsible for all aspects of CBC/Radio-Canada’s English-language services, which include CBC Radio One, CBC Radio 2, CBC Television, CBC News Network,, documentary and digital operations.

Before becoming a member of CBC/Radio-Canada’s Senior Executive Team, Ms. Conway was Chief Business Officer at the Art Gallery of Ontario, where she was in charge of human resources, digital services, marketing, and corporate and public affairs, among other things. Under her tenure, the Gallery saw its attendance increase by 20% and achieved its highest membership levels.

Previously, Ms. Conway had spent six years as Executive
Vice-President at Alliance Atlantis Communications. There, she oversaw strategic marketing, publicity and on-air creative for 13 Canadian cable specialty channels, transformed the business model for digital channel distribution and increased subscription revenue. She later became Chief Executive Officer of Edelman Public Relations Canada. Earlier in her career, Ms. Conway held other senior management and consulting positions with TD Bank Financial Group, Hill and Knowlton, and The Neville Group.

Ms. Conway has a Bachelor of Arts in Economics from Queen’s University and a Master of Arts in Industrial Relations from the University of Warwick, England.

In 2001, Ms. Conway received a Canada’s Top 40 Under 40 Award.

Steven Guiton

Vice-President Technology and Chief Regulatory Officer


Steven Guiton, Vice-President Technology and Chief Regulatory Officer, was appointed to CBC/Radio-Canada’s Senior Executive Team in June 2009.

Mr. Guiton is responsible for CBC/Radio-Canada’s technology direction and for ensuring that technology decisions and activities support the company’s overall strategic and operating objectives.

Mr. Guiton is also responsible for developing and implementing the Corporation’s regulatory strategies for its television and radio services, pursuant to the Corporation’s regulated status under the Broadcasting Act, and to its regulatory oversight by the Canadian Radio-television and Telecommunications Commission (CRTC). In addition, Mr. Guiton is responsible for Research and Analysis, which produces measures of the Corporation’s performance in respect of its mandate and its regulatory requirements, and creates analytical tools in respect of media industry trends.

Before becoming Vice-President Technology and Chief Regulatory Officer, Mr. Guiton was Vice-President and Chief Regulatory Officer, Media Technology Services, responsible for moving content across the Corporation’s national, regional, and local networks. Prior to that, Mr. Guiton was CBC/Radio-Canada’s Executive Director, Strategy and Government Relations. In his other previous positions, he had been Vice-President, Regulatory Affairs, at the Canadian Cable Television Association, and Regulatory Vice-President at Unitel Communications Inc. (formerly AT&T Canada and now Allstream).

Mr. Guiton holds an M.A. in Economics from Simon Fraser University and a B.A. in Economics and Commerce from the University of Toronto; he also attended the University of British Columbia for doctoral studies in Economics.

Louis Lalande

Executive Vice-President, French Services


Louis Lalande was appointed Executive Vice-President of CBC/Radio-Canada French Services on January 16, 2012, after holding the position on an interim basis since September 26, 2011.

Mr. Lalande oversees all aspects of CBC/Radio-Canada’s
French-language programming services, which include, among other things, ICI Radio-Canada Télé, ICI RDI, ICI ARTV, ICI
Radio-Canada Première, RCI, ICI, ICI Musique2 and ICI Tou.Tv.

He also chaired the Minister’s Advisory Committee for the Canadian Space Agency in 2008.

Mr. Lalande has been in the news business for 25 years, mainly at Radio-Canada. Before joining CBC/Radio-Canada’s Senior Executive Team, he was Executive Director of Regional Services, which comprises television, radio and web services.

Prior to that, he helped establish the Centre de l’information de Radio-Canada in Montreal, where he was the News and Current Affairs Director for ICI Radio-Canada Télé and ICI RDI for more than two years, after having been Executive Director of Technical Production. Mr. Lalande stopped working for the national public broadcaster for a few years, during which he notably created LCN, TVA’s all-news television channel.

Suzanne Morris

Vice-President and Chief Financial Officer


Suzanne Morris was appointed CBC/Radio-Canada’s
Vice-President and Chief Financial Officer (CFO) effective
April 2009.

In addition to being responsible for all aspects of financial management for Canada’s national public broadcaster, Ms. Morris plays an instrumental role in helping to achieve a sustainable economic model for the future of the Corporation.

Before becoming a member of CBC/Radio-Canada’s Senior Executive Team, Ms. Morris was Secretary/Treasurer to the
CBC Pension Board of Trustees, where she was responsible for the CFO, IT, risk management, benefit administration and secretariat functions at the Pension Fund, and managed operations through a period of financial market turmoil and credit crisis.

Ms. Morris earned her Bachelor of Commerce degree with honours from the University of Ottawa in 1986 and holds a Chartered Accountant designation. She is an Institute of Chartered Accountants of Ontario prize-winner and served as a marker for the Institute’s professional examinations. She has also lectured on accounting topics at the University of Ottawa. In 2011, Ms. Morris was appointed a member of the Board of Governors of the University of Ottawa.

Roula Zaarour

Vice-President, People and Culture


Roula Zaarour was appointed CBC/Radio-Canada’s Vice-President, People and Culture, on December 1, 2011.

Ms. Zaarour is responsible for delivering the Corporation’s human resources services and ensuring a positive relationship between management and employees. She helps lead the “people” component of the Corporation’s five-year strategic plan 2015: Everyone, Every way, ensuring that CBC/Radio-Canada is a rewarding, progressive and diverse workplace that builds professional teams of innovative and highly skilled people dedicated to accomplishing the plan.

Before coming to CBC /Effective June 2, 2014, ICI Musique brings together our radio and digital offerings formerly known as Espace musique and Espace .mu, respectively.Radio-Canada, Ms. Zaarour was Vice-President of Business Transformation at the Argentinean airline Aerolineas Argentinas, a company of around 10,000 employees. There, she led the implementation of their transformation plan based on their five-year business strategy following a full re-nationalization of the airline.

Prior to that, Ms. Zaarour was Senior Consultant at MatlinPatterson Global Advisors LLC, a private equity firm specialized in distressed investments. In this role, she developed and led the execution of the restructuring plans for investments in the aviation sector in the United States and South America. She was heavily involved in the industrial relations with various governmental and unionized stakeholders. Ms. Zaarour had also occupied senior management positions at the International Air Transport Association (IATA) and Air Canada.

Ms. Zaarour earned her Bachelor of Science degree in Computer Science from the Lebanese American University in Beirut. She then moved to Boston, where she pursued her M.Sc. in Engineering Management at Northeastern University, and then to Montreal where she completed an MBA at Concordia University.

1.Between April and September 2013, Neil McEneaney, General Manager, Finance & Strategy, served as Interim Executive Vice-President, CBC English services during the recruitment process for a new individual to fill that position on a permanent basis.

2. Effective June 2, 2014, ICI Musique brings together our radio and digital offerings formerly known as Espace musique and Espace mu, respectively.